Discussion in 'Thảo luận khác' started by ngothang2312, Mar 17, 2016.
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Website applications for businesses
A company website can serve a variety of purposes and perform a number of internal and external functions to help make your business more successful. Internal functions refer to the actions that users are already taking on the website, while external functions are used to bring customers to the website, i. H. they relate to how the website appears on other portals such as search engines.
Internal business functions
Internal business functions relate to how your company website presents information to users and drives them to conversion; H. the moment when a user becomes a (potential) customer by ordering something or contacting the company. This is achieved through the use of web design tools such as content layouts, call-to-action elements, landing pages and much more. A high quality website ensures that a potential customer can easily find what they're looking for and then be guided to purchase or order.
Another important function is to create a pleasant general user experience. A user is more likely to want to become a customer if they generally like the website. This is also to do with the fact that a wealth of interesting product-related information gives customers a lot more confidence in what they are doing - they feel like they are making an informed choice in purchasing your product, which in turn increases the likelihood that they will actually do it want to buy.
External business functions
A website's external business functions relate to how potential customers are drawn to the website before they have had a chance to see what it contains. This is a particularly important task because if a customer doesn't enter the website, they won't be able to use it to make a purchase or other interactions. Websites achieve this goal by optimizing their content so that it is visible to search engines and what the user sees is relevant and attention-grabbing and encourages them to visit the website.
There are many additional ways to ensure that your company website attracts potential customers, most of which is tied to the amount of additional information that is displayed in search engines - maps of your address, images from the website, a list of subpages the website sections, etc. The more extensive this information, the more trustworthy the company appears; It does this by carefully manipulating the content of the website so that search engines will find such a detailed description worthy of it.